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Bready Baking System to debut at the National Restaurant Association Show

April 19, 2012

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FOR IMMEDIATE RELEASE:

 Smart Bready® “Robot” Taps Hottest Food Trend

Columbia, Mo., April 18, 2012 – An estimated one in 15 people cannot tolerate or are sensitive to gluten, a statistic that translates into a gluten-free industry that has increased 30% annually for the past 5 years and is expected to hit $4.3 billion in sales by 2013.

Bready North America has designed an innovative product specifically for this growing population—and those who prepare foods for them.

For people with celiac disease or gluten sensitivity, Bready® is reason to cheer.  It is the first bread machine to address the challenges of making great tasting, soft, evenly textured, contamination-free breads or cakes—without guesswork, mess or a scavenger hunt for hard-to-find ingredients.

Bready is a fully automatic system combining a countertop “robot” and a “mix bag.” Each mix bag has an RFID “smart tag.”  The perfect kneading, rising and baking parameters are entered instantly when the bag is presented to the control panel. Then the bag is attached inside the oven, liquid and yeast added, and a button pressed.  The result is a fresh, bakery-quality loaf free of gluten. Plus there’s nothing to clean up: the empty mix bag wraps around a roller and can be thrown away.

For burger buns, pizza or muffins, Bready features a unique, squeezable dough feature programmed into the smart tag. After 20 minutes of kneading the mix transforms into a pastry bag by simply snipping the corner. The dough can be squeezed directly into a pan for baking in a conventional oven.

The food science behind Bready is its patented vertical kneading action, achieved through a marriage of software and mechanics. This motion emulates the kneading of a professional baker–with moisture from the liquids deeply penetrating the flour, resulting in evenly-textured baked goods that won’t crumble under a knife like typical gluten-free breads and pastries.

Holly Smith-Berry, president/CEO of Bready North America, has championed kitchen appliances—including bread machines—in her former role at VP Product Development at Salton.  “Bready’s patented scan technology and advanced kneading provide a quantum leap ahead of existing methods. Fresh, gluten-free baked goods can be prepared from pantry ready, pre-sealed mixes in a contamination-controlled zone, making it easy for food service providers to offer their guests a wide variety of items that look and taste like something they’d find at a great bakery,” said Smith-Berry.  The company currently offers 12 varieties of gluten-free mixes.

Bready carries the Celiac Sprue Association’s (CSA) Recognition Seal — making it the only bread machine with a gluten-free guarantee. Having the seal means the manufacturer has agreed to adhere to CSA’s standards that the product is free of wheat, barley, rye and oats, their derivatives and crosses in product, processing or packaging.

The Bready Baking System will debut at the National Restaurant Association Show May 5-8 in booth 260, South Hall,McCormick Place.

Bready North America, Inc. is a privately held company based in Columbia, Missouri.

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