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Bready Baking System to debut at the National Restaurant Association Show

April 19, 2012

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FOR IMMEDIATE RELEASE:

 Smart Bready® “Robot” Taps Hottest Food Trend

Columbia, Mo., April 18, 2012 – An estimated one in 15 people cannot tolerate or are sensitive to gluten, a statistic that translates into a gluten-free industry that has increased 30% annually for the past 5 years and is expected to hit $4.3 billion in sales by 2013.

Bready North America has designed an innovative product specifically for this growing population—and those who prepare foods for them.

For people with celiac disease or gluten sensitivity, Bready® is reason to cheer.  It is the first bread machine to address the challenges of making great tasting, soft, evenly textured, contamination-free breads or cakes—without guesswork, mess or a scavenger hunt for hard-to-find ingredients.

Bready is a fully automatic system combining a countertop “robot” and a “mix bag.” Each mix bag has an RFID “smart tag.”  The perfect kneading, rising and baking parameters are entered instantly when the bag is presented to the control panel. Then the bag is attached inside the oven, liquid and yeast added, and a button pressed.  The result is a fresh, bakery-quality loaf free of gluten. Plus there’s nothing to clean up: the empty mix bag wraps around a roller and can be thrown away.

For burger buns, pizza or muffins, Bready features a unique, squeezable dough feature programmed into the smart tag. After 20 minutes of kneading the mix transforms into a pastry bag by simply snipping the corner. The dough can be squeezed directly into a pan for baking in a conventional oven.

The food science behind Bready is its patented vertical kneading action, achieved through a marriage of software and mechanics. This motion emulates the kneading of a professional baker–with moisture from the liquids deeply penetrating the flour, resulting in evenly-textured baked goods that won’t crumble under a knife like typical gluten-free breads and pastries.

Holly Smith-Berry, president/CEO of Bready North America, has championed kitchen appliances—including bread machines—in her former role at VP Product Development at Salton.  “Bready’s patented scan technology and advanced kneading provide a quantum leap ahead of existing methods. Fresh, gluten-free baked goods can be prepared from pantry ready, pre-sealed mixes in a contamination-controlled zone, making it easy for food service providers to offer their guests a wide variety of items that look and taste like something they’d find at a great bakery,” said Smith-Berry.  The company currently offers 12 varieties of gluten-free mixes.

Bready carries the Celiac Sprue Association’s (CSA) Recognition Seal — making it the only bread machine with a gluten-free guarantee. Having the seal means the manufacturer has agreed to adhere to CSA’s standards that the product is free of wheat, barley, rye and oats, their derivatives and crosses in product, processing or packaging.

The Bready Baking System will debut at the National Restaurant Association Show May 5-8 in booth 260, South Hall,McCormick Place.

Bready North America, Inc. is a privately held company based in Columbia, Missouri.

Interesting article on chidren’s food allergies

November 30, 2010

http://www.chicagotribune.com/health/chi-health-chat-children-food-allergies-113010,0,2590577.htmlstory?abc

Sweet Bread for the Season

November 22, 2010

As we say goodbye to summer fruits, bananas step forward to make this gluten-free bread a sweet treat!

Go Bananas
Gluten-Free Banana Nut Bread
Yes, you will go bananas for this rich, moist, sweet bread that doubles as a cake.
Feel free to monkey around with it — add your own chocolate chips for a richer version.

Nutritional info

New recipe for newest Bready mix

October 20, 2010

Portobello Mushroom-Blue Cheese Burger with Aioli
1/4 c. balsamic vinegar (or rice wine vinegar or Worcestershire sauce)
1/4 c. olive oil
1 T. chopped garlic
1 T. chopped fresh cilantro
4 large fresh portobello mushrooms, wiped clean and stems removed
4 thick slices sweet onion salt freshly ground black pepper
Salt and pepper to taste
6 oz. Gorgonzola, thinly sliced
4 hamburger buns
Aioli (recipe below)

In a small bowl, whisk together the vinegar, oil, garlic and cilantro. Place the mushrooms in a large resalable plastic bag, or a baking dish with lid, and cover with the marinade. Marinate at least 1 hour and up to 2 hours. Prepare the grill. Remove the mushrooms from the marinade and pat dry. Season both sides with salt and pepper. Place gill sides down on the grill. Place onion slices on the grill too. Cook for 5 minutes. Turn mushrooms over. Top with the grilled onion and the cheese. Continue to cook until tender, about 6 to 8 minutes. Rolls may be toasted on the grill cut side down, if desired. Place on grilled mushroom on the bottom half of each bun. Garnish with aioli and any other desired garnishes. Serve immediately
Aioli (for Portabello Mushroom – Blue Cheese Burger)
1 c. mayonnaise
3 cloves garlic, crushed
1 T. fresh lemon juice
pinch of cayenne

Whisk all together until well blended. Keep refrigerated until ready to use (best if used within 24 hours).

More recipes!

New ’Bready’ baking system for fresh gluten-free bread at home – Cedar Rapids gluten-free foods | Examiner.com

October 15, 2010

New ’Bready’ baking system for fresh gluten-free bread at home – Cedar Rapids gluten-free foods | Examiner.com.

Smart Bread “Robot” Taps Hottest Food Trend

October 6, 2010

An estimated one in 15 people cannot tolerate gluten, a statistic that translates into a gluten-free industry that has increased 75 percent since 2004 and is expected to hit $2.6 million in sales by 2012.

Bready North America has designed an innovative product specifically for this group of people – and those who prepare foods for them.

For people with celiac disease or gluten sensitivity, Bready is reason to cheer.  It is the first bread machine to address the challenges of making great-tasting, soft, evenly textured, contamination-free breads or cakes—without guesswork, mess or a scavenger hunt for hard-to-find ingredients.

Unlike traditional bread machines, Bready is a fully automatic system combining a countertop “robot” and a “mix bag.”  Each mix bag has an RFID “smart tag.”  The perfect kneading, rising and baking parameters are entered instantly when the bag is presented to the control panel. Then the bag is attached inside the oven, liquid and yeast added, and a button pressed. The result is a fresh, bakery-quality loaf free of gluten with no gaping hole in the bottom (there is no paddle).  Plus there’s nothing to clean up: the empty mix bag wraps around a roller and can be thrown away.

For burger buns, pizza or muffins, Bready features a unique, squeezable dough feature programmed into the smart tag. After 40 minutes of kneading, the mix transforms into a pastry bag by simply snipping the corner. The dough can be squeezed directly into a pan for baking in a conventional oven.

The food science behind Bready is its patented vertical kneading action, achieved through a marriage of software and mechanics.  This motion emulates the kneading that a professional baker–with moisture from the liquids deeply penetrating the flour, resulting in evenly textured bread that won’t crumble under a knife like typical gluten-free baked items.

Holly Smith-Berry, president/CEO of Bready North America, has championed kitchen appliances—including bread machines—in her former role at VP Product Development at Salton.  “Bready’s patented scan technology and advanced kneading provide a quantum leap ahead of existing bread machines. But at the end of the day, the consumer wants baked goods they can prepare at home and that looks and tastes like something they’d find at a great bakery,” said Smith-Berry.

Bready carries the Celiac Sprue Association’s (CSA) Recognition Seal — making it the only bread machine with a gluten-free guarantee. Having the seal means the manufacturer has agreed to adhere to CSA’s standards that the product is free of wheat, barley, rye and oats, their derivatives and crosses in product, processing or packaging.

The company will present the product to specialty retailers, grocery and online sites this fall and will expand their mix assortment to broaden its appeal for gluten eaters while maintaining a contamination-free solution for the sans gluten set.

Since May, the Bready Baking System has been selling direct to consumers through the company’s e-commerce website, www.mybready.com at $324.99.  The product includes the robot and four-mix sampler.

Bready Reviewed by Good Housekeeping

July 19, 2010

Thank you Paul Hope for your review of BREADY on Good Housekeeping.

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